Justworks Marketing Design

This is a set of some of the more interesting advertising, product, marketing, and internal design projects I worked on at Justworks. Some of these projects are included in more detail in other areas of the site.

Customer Holiday Card

This is a card we sent out to our customers in 2016, wishing them a happy holiday. (Foil stamping for the win!) I designed and illustrated these cards from scratch. See more about this project on the Justworks Holiday Card project page.

Justworks Blog Redesign

I recently redesigned the Justworks blog, in order to help the marketing more effectively promote news, articles, and gated content. Additionally, the blog received a much-needed visual design refresh, to bring it up standard with other parts of the Justworks brand. More info on this project will be included on the Justblog Project page (link coming soon!).

Icon Library and Badges

This is a custom library of icons and badges I created for Justworks marketing materials and sales collateral. One of the key goals for creating these icons, was to make it easier for other teams to have on-brand iconography, while also saving the time necessary to create custom icons for specific use cases. The badges are tied to specific Justworks benefits and are primarily used for sales collateral. The icon library is used in a wide scope of marketing materials, such as decks, marketing collateral, event signage, and the Justworks marketing website.

Justworks Overview Explainer

This is a quick, one-page explainer summarizing how Justworks can benefit small businesses. This is used primarily by the sales team, to be handed out at events and conferences. The biggest design challenge was figuring out the correct balance on how much content to include. Since this would likely most commonly be the 'second touch' exposure that a potential customer had to Justworks, we wanted to present some level of specific details, while still giving an inspirational, big-picture overview.

Whitepapers

Justworks publishes whitepapers, which are available on the marketing website and blog as gated content. These whitepapers are a critical part of the marketing team's content strategy. In order to make these whitepapers efficient to design and cohesive with the Justworks brand, I developed a visual design template. This template is largely derived from the Justworks blog redesign project I worked on, since in most use cases, a customer would access these whitepapers through the blog.

Work Fearlessly Branding

This was for a customer appreciation event that took place on September 20, 2016 at Brooklyn Bowl. Below the t-shirt photos, you can see some of the sketches I made, as part of the design and lettering process for the primary graphic. The snapshots included below are from the ridiculous photo booth we had at the event.

Justworks Referral Program Postcards

I designed these postcards to be handed out at events, explaining the Justworks referral program.

Security Badges and Lanyards

Because security is a critical part of Justworks' business, the company implemented an employee ID badge policy. I worked with the operations team to design these ID badges for the Justworks team (and office dogs!). The visitor badges show Threatbot, which is a sort of company mascot for security. Employees who forget to wear their proper ID badge are publicly shamed by having to wear the Badge Fail badge around their necks.

The Story of Justworks

This is a 28-page, 5-inch promotional item I designed and illustrated to introduce new customers to Justworks. We wanted to use storytelling to make the message more interesting and relatable to people who were not familiar with Justworks. Read more about this project on the Justworks Booklet Project Page.

Adding Life Insurance Beneficiaries to the Justworks App

Justworks offers its customers the option of life and AD&D (accidental death and dismemberment) insurances for their employees through MetLife. However, the low-tech process for employees to specify a beneficiary for their policies was rather clunky – employees had to download a PDF form from MetLife, print and fill out the form, then scan and email the completed form back to Justworks. We wanted to improve the user experience by integrating this process into the app.

Read more about this project on the Justworks Life Insurance project page.