A refined timepiece for the modern man, and a smart GPS watch for his more adventurous side.

CLIENT // Garmin

DESCRIPTION // The assignment was to create an interactive microsite based on the 'Find your both' campaign for the Garmin fenix 3 fashion / outdoor GPS watch.

The concept – fenix 3 is both a refined timepiece for the modern man, and a smart GPS watch for his more adventurous side. The goal of this microsite was to generate customer engagement with the campaign, while visualizing this dual-nature aspect of the watch.

Users can vote each image up or down, based on their own personal taste. When the user has finished choosing photos, the website will present him with which version of the fenix 3 is right for him.

WHAT I WORKED ON // I designed this microsite for this campaign (for both desktop and mobile), and also collaborated with the creative team on the campaign concept. Additional components for this campaign included TV spots, eblasts, digital ads, print ads, and social media content.

THE TEAM // John McEown, art director; Julie Bennett, social media designer; Tom Patten, copywriter; Andy Michels, developer; Matt Bowne and Ryan Glendenning, Creative Directors