The Amazing Adventures of Fund-er Woman

CLIENT // CommonBond

DESCRIPTION // Financial aid officers are good people. Nobody becomes a financial aid officer for the money – they do it because they love to help students achieve their educational dreams. At CommonBond, we needed a way to emotionally connect with this under-appreciated audience, and let them know how our in-school financial aid services can help students succeed in college.

The challenge here was to get FinAid officers to connect with and remember our brand, without being able to call out specific product benefits and features, due to restrictions in the student loan industry. We needed to come up with a promotional piece that shows we understand financial aid officers – they are the super heroes of the college admissions process, making impossible dreams come true.

I pitched this idea for a comic book to my creative director and our head of in-school marketing. The project was a huge success, and financial aid officers at conferences around the country would come up to our display table and clamor for more Fund-er Woman. The reaction was so positive that we created a second issue the next year.

WHAT I WORKED ON // I pitched the concept and did all the design and illustration, while working collaboratively with our copywriter on the script.

THE TEAM // Stephen Carlson, design and illustration; Dave Campanero, copy; Cara Philips, Creative Director